The term “Event” covers a host of activities but for this guide it refers to:
Events offer direct exposure to your target audience. Whatever the event, it should reflect your corporation’s qualities as a professional, reliable, and innovative organization, and more importantly should leave clients with a favorable image of the company. Events should therefore be high quality, creative, and well planned and executed. And, of course, the longer the period over which the guests discuss the event, the better – it’s all publicity!